Fatty acid methyl esters (FAME, EN 14214) and hydrotreated vegetable oil (HVO, paraffinic diesel per EN 15940) both cut fossil carbon but behave very differently in engines and logistics. FAME is an oxygenated ester with good lubricity but limited cold flow and oxidative stability; HVO is a sulfur- and aromatic‑free paraffin with very high cetane, excellent cold performance, and strong storage stability but low density and lubricity. Blends with EN 590 diesel are common: B7–B10 for FAME and 10–100% for HVO. Understanding cetane, cold filter plugging, storage stability, and injector deposit control is crucial to avoid drivability issues and maintain aftertreatment durability.
From Super Bowl spectacles to influencer road trips, pickup campaigns in 2024–2025 are doubling down on freedom and adventure as their central promise. Brands are pairing sweeping desert vistas, mountain switchbacks, and beach campsites with trucks positioned as passports to a life lived off the clock. The message spans gas, hybrid, and electric models, tying capability to self-reliance—tow the toys, power the campsite, escape the grid. It’s a narrative that resonates with weekend explorers and working owners alike, and it’s increasingly backed by factory accessories and off-road trims that bring the fantasy within reach.
From streetwear drops to couture experiments, carmakers and fashion designers have accelerated a wave of wearable art that translates aerodynamics, paint codes, and upholstery into garments. Over the past five years, collaborations have moved from logo swaps to deeply material-driven projects, often debuting on runways, in museum programs, and through tightly choreographed pop-ups. The work courts new audiences for both sectors while giving curators fresh case studies in cross-disciplinary making and brand storytelling.
Rally co-drivers are equal partners to drivers, responsible for navigation, timing, safety, and information flow at racing speeds on changing terrain. Their work begins days before the start, shaping how fast a crew can safely travel and how precisely they operate within the rules. The partnership’s effectiveness often decides wins, titles, and the difference between risk and margin.